Royalty-Free Assets for Demo Stores
⚠️ Internal Reference - This page is temporary and will be removed before public release.
This guide lists approved royalty-free asset sources for Shopify Theme Store demo stores.
Shopify’s Official Recommendation
Shopify Burst - Shopify’s own free stock photo library, specifically designed for e-commerce
Product Photography
| Source | Best For | License |
|---|---|---|
| Burst | E-commerce, lifestyle | Free, commercial use ✅ |
| Unsplash | Lifestyle, fashion, beauty | Free, commercial use ✅ |
| Pexels | Products, lifestyle | Free, commercial use ✅ |
| Pixabay | General purpose | Free, commercial use ✅ |
Fashion-Specific Assets
| Source | Notes |
|---|---|
| Unsplash Fashion | High-quality fashion photography |
| Pexels Fashion | Model shots, clothing |
| Burst Apparel | E-commerce ready |
Beauty-Specific Assets
| Source | Notes |
|---|---|
| Burst Beauty | Skincare, cosmetics |
| Unsplash Beauty | Product shots |
Video & Motion
| Source | License |
|---|---|
| Pexels Videos | Free, commercial use ✅ |
| Coverr | Free, commercial use ✅ |
| Mixkit | Free, commercial use ✅ |
Icons & Graphics
| Source | License |
|---|---|
| Heroicons | MIT License ✅ |
| Phosphor Icons | MIT License ✅ |
| SVG Repo | Various (check per icon) |
Important Requirements
From Shopify’s Theme Store requirements:
“You must obtain the appropriate rights for all demo store assets in accordance with the Shopify Partner Agreement. Before using any brand names, images, or content, permission must be directly granted by the brand owners.”
Do NOT Use
- ❌ Real brand logos/names without permission
- ❌ Images from Google search
- ❌ Watermarked stock photos
- ❌ AI-generated fake brand names that resemble real brands
Best Practice
Stick primarily to Burst since it’s Shopify’s official source and guaranteed safe for Theme Store submissions.
Additional Resources
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